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A Roadmap for Annual Appeals: From Planning to Thank You

Date: Thursday, October 1, 2026

Time: 12:00 p.m. to 1:00 p.m.

Location: Virtual via Zoom

Price Per Student: $5 AMH Members | $15 Non-members

Age: 18+

Workshop Description:

Overview

  1. Planning: The Secret Weapon Behind a Successful Campaign

  2. Design: The Subtle Push that Gets People to Donate

  3. Production: Planning Ahead Saves Time and Money

  4. Follow up: Develop a Plan for Recurring Donations

    Takeaways Participants can Expect: Advice, cost-saving tips and ideas to spark donor interest from a seasoned designer of annual appeals for a broad variety of nonprofit organizations.

About the Teaching Artist, Molly Ahearn:

Molly Ahearn is the President of Full Deck Design, an award-winning creative agency specializing in branding, digital, and print communications. She leads a team of designers and developers from concept through completion, delivering distinctive, mission-driven solutions for clients across the country. Ahearn holds a BA in psychology and Spanish from Macalester College and studied at the University of Barcelona in Spain and the International Center of Photography in New York City.

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