Date: Wednesday, May 27, 2026

Time: 1:00 p.m. to 2:30 p.m.

Location: Virtual via Zoom

Price Per Student: $5 AMH Members | $15 Non-members

Age: Open to all.

Workshop Description: Marketing works best when it feels sustainable. In this workshop, Katy will share how artists and small organizations can plan ahead in a way that supports consistency without burnout, turn one exhibition or project into multiple marketing assets, and focus on the metrics that offer real insight. The session is designed to make marketing feel more manageable, more strategic, and more connected to the work itself.

Materials Needed:  None

About the Teaching Artist:

Katy Dwyer is the Founder and Creative Director of KDD Marketing. Katy founded a freelance business in 2009 after working her way up to creative director over the previous decade in another agency. Her business then grew from a team of one into KDD Marketing, a full-service, boutique marketing agency with seven full-time employees serving clients across New York, New Jersey, and Connecticut. Katy has built a reputation as a trusted voice in the Hudson Valley’s marketing and branding community, sharing her expertise through classes, workshops, videos, blogs, and other community-focused initiatives.